Ha Noi Magic Wave Joint Stock Company (Magicwave) officially announces the establishment of a strategic partnership with Kao Corporation to develop a distribution system for Merries tape and pant diapers in the Vietnamese market.
Beyond its commercial significance, the cooperation between the two companies reflects shared consumer‑centric business philosophies. Kao Corporation’s choice of Magicwave as its strategic partner in Vietnam demonstrates the capabilities and credibility of this domestic distribution company within the regional value chain. Speaking at the event, Mr. Dang Viet Bach, Chairman of the Board of Directors of Magicwave, said that the company strives to foster global commercialization, bringing high-quality products with advanced technology to Vietnamese consumers. The cooperation with Kao Corporation to distribute the Merries product line is proof of the company’s commitment to bringing internationally standardized products to Vietnamese families, said Mr. Dang Viet Bach. We believe that the combination of deep understanding of the local market and Japanese technological excellence will contribute to raising the standards of childcare in Vietnam.
Merries tape diapers and pants diapers are developed based on in-depth research into the sensitive skin of babies. The product utilizes breathable bottom layer technology with billions of micro-holes, keeping the baby’s skin dry and preventing diaper rash, suitable for hot and humid climates. The soft 3D wave-shaped contact surface reduces friction with the skin, combined with a fast-
absorbing core that locks in liquid and prevents leakage, providing comfort for children during their daily activities and sleep. The flexible elastic waistband ensures a snug fit that adapts to movement, minimizing skin irritation and preventing leaks.
The official distribution of Merries through Magicwave’s system makes it easier for parents to access high-quality products with clear origins and backed by scientific research. In the coming period, both parties plan to continue investing in the supply chain while also implementing product value communication activities, customer experiences, and sharing knowledge on safe and scientifically-based childcare.
According to Magicwave representatives, the cooperation with Kao is not just a business move but also aligns with the company’s sustainable development strategy, aiming to create practical value for the community and the mother‑and‑baby product market in Vietnam. Currently, official Merries tape diapers and pants diapers distributed by Magicwave are available at many supermarket chains, mother and baby store chains, and retail outlets nationwide, with the exception of certain chains.
Magicwave Joint Stock Company has over 25 years of experience in the distribution of fast-moving consumer goods and household care products. The company boasts a wide distribution network across supermarkets, mother and baby stores, pharmacies, and thousands of retail outlets nationwide and is highly regarded for its deep understanding of the Vietnamese market and its research into consumer behavior.