According to nutrition experts, children between the ages of 3 to 10 begin to develop distinct preferences in their eating habits, making it challenging for parents to ensure that their daily meals meet the diverse nutritional needs of their children. After many years of researching the necessary nutritional regimes for this age group, Meiji has officially launched “Meiji Kids Formula,” a supplementary food product for children aged 3 to 10. This product is seen as a breakthrough in Meiji’s international market presence and it is debuting in Vietnam, combining and supplementing over 30 essential nutrients to support the comprehensive development of children in their pre-puberty stage.
Mr. Kubota Norio, General Director of Meiji Food Vietnam Co., Ltd., stated, “In our numerous studies on breast milk and surveys on child development, Meiji has always considered ‘appropriate nutrition for children’ based on the specific needs corresponding to each age group. This has led to the development and improvement of our products. For children aged 3 to 10, physical and mental activities increase, and they need to be provided with a balanced diet both in quantity and quality. However, in Vietnam, the issue of obesity as well as malnutrition in children, due to the over-supplementation of certain substances or the consumption of unhealthy foods, is a societal concern. Therefore, we have introduced this new product as a reliable choice for parents who are unsure about how to scientifically supplement their children’s nutrition.”
As the official distributor of Meiji products in Vietnam for nearly 10 years, Magicwave has successfully served as a bridge, bringing the best nutritional products from Meiji to Vietnamese consumers.
In line with the motto “For the Benefit of the Community,” Magicwave has worked hard to promote collaboration and demonstrate its capabilities to expedite the process of introducing this new product line to Vietnam. The company is committed to providing high-quality, authentic products to Vietnamese consumers.
Currently, Magicwave operates a network of over 10,000 points of sale in 54 provinces and cities, managed through a centralized online data management system, with 28 out of 39 ISO processes focused on continuously improving customer service quality.
Mr. Đỗ Công Luận, Director of Magicwave, shared, “The launch of Meiji Kids Formula is very significant for the Vietnamese market, and we continue to contribute to the comprehensive development of Vietnamese children up to the age of 10. Our goal is to bring happiness to the community through high-quality products.”