With shared business philosophies, goals, and development directions, starting from January 2, 2024, Magicwave Group and Richell Vietnam Co., Ltd. have officially signed a cooperation agreement, under which Magicwave becomes the official distributor of baby products under the Richell brand in Vietnam.
Richell, established in 1956 in Japan, is one of the leading corporations in baby products, household items, and healthcare products. Richell’s products have consistently earned high trust and satisfaction among mothers not only in Japan but also in many countries worldwide, helping to make the journey of caring for and raising children easier.
In 2023, the results of the Tamahiyo 2024 Baby Products Award survey (a survey for parents conducted by Japan’s two most famous magazines, Tamago Club and Hiyoko Club) showed that Richell’s products were highly rated by parents for their quality and usefulness for babies.
Currently, in Japan, Richell-branded baby products are displayed and sold in 100% of baby stores with 2,000 stores, including major chains like Nishimatsuya, Akachan Honpo, Babies “R” Us, Aeon, and other stores. Richell also has a presence in 5,000 pharmacies across Japan.
Mr. Honda Tomohiko, Director of Richell Vietnam Co., Ltd., stated, “Richell Group has been actively expanding its global branch network, with branches in many countries worldwide, connecting and serving customers globally. In 2020, Richell established Richell Vietnam Co., Ltd. with the goal of getting closer to Vietnamese consumers, always listening to and understanding customer needs to continue innovating and bringing safe, durable, convenient, and beautiful products that enhance customers’ lives with practical and useful products.”
With a professional product delivery system to consumers, Magicwave and Richell Vietnam believe that Richell’s best products will be brought closer to consumers, providing an excellent experience for babies and their loved ones in Vietnamese families.
Magicwave’s role as the distributor of Japanese-style baby drinking and weaning products under the Richell Japan brand in Vietnam will open up significant opportunities and benefits for both parties in the future. This also marks a milestone in Magicwave’s development and success in diversifying high-quality product lines for mothers and babies.