Overview

Established in 2000 in Hanoi, Magicwave has undergone critical transformations to become a pioneering company in the field of commerce and services. Viewing “Business development is a way to create noble values for life”, in any circumstances we make decisions with a strong sense of responsibility toward social progress and sustainable development for the community as well as every Magicwave’s employee.

Mission

With decades of experience, we always find the way to become an organization with flexible solutions, customized methods that adapt to the harsh changes of the market as well as the day-to-day shift of the digital technology.
Magicwave continuously aims to be a pioneer with in-depth knowledge in the area of consumer goods retail and positions itself as unifying all countable qualities to distribute high-quality products with excellent customer service collaboration. We create the concept of distinctive winning, which has helped the companion brands achieve their goals of sustainable development and upgrade brand value.

Mission

With decades of experience, we always find the way to become an organization with flexible solutions, customized methods that adapt to the harsh changes of the market as well as the day-to-day shift of the digital technology.
Magicwave continuously aims to be a pioneer with in-depth knowledge in the area of consumer goods retail and positions itself as unifying all countable qualities to distribute high-quality products with excellent customer service collaboration. We create the concept of distinctive winning, which has helped the companion brands achieve their goals of sustainable development and upgrade brand value.

Vision

Magicwave is a company which always takes the lead in the practice-based philosophy. We are never satisfied with the standard answers that are not supported by evidence. Instead of being bound by theory, we keep screening various solutions matching with each brand/product’s specification in order to bring our brands the best of competitive power, sales revenue and profit.

We always have thorough plans to proactively develop infrastructure and build a strategic team to help brands continuously grow sales and stay away from the impact of the economic crises in Vietnam and around the World.

Our extensive and factual database in the retail is always ready to help companion brands to stay proactive for fast and accurate decisions.

Business philosophy

Magicwave only distributes products that benefit the community, increase revenue and profits without disrupting the order of sustainable development.

“Think right – Tell the true – Do right” is a guiding principle that can be seen on signs at multiple places in the company’s office as well
as most of the internal training documents. We consider it the key foundation to standardize our employees’ decision making.

There is no “giving up” before challenges. This philosophy promotes creativity and different thinking to succeed at Magicwave.

"As the world changes daily, we continuously strive to connect global commerce, bringing high-quality products and modern technology to consumers in Vietnam"

Đang Viet Bach
Chairman

Corporate culture

Magicwave always guides our employees to be deeply aware of human ethics in business thus creating an interactive working environment that motivates every employee to maximize their strengths. We put complete trust in each employee, enabling them to work with passion to overcome difficulties without changing our business philosophy or core values.

Our corporate culture directs our employees to positive and happy thoughts. We always appreciate good traditional values but do not
limit ourselves to any boundaries. We constantly apply modern business values to combine them with the traditional business culture. And this combination is one of our distinct core values.

Magicwave persistently builds the corporate culture that promotes happiness with partners, customers as generating benefits for the community by honesty and patience in business.

“Magicwave offers Brands a way to build a proper system with clear and reputable indicators in cooperation, Magicwave team actively listens to what benefits the Brand and the community, and takes meaningful actions for these. Therefore, Brand will have a strong system in both breadth and depth.”

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