Magicwave’s Journey to Leading the Vietnamese Market with Meiji
In 2016, Magicwave officially partnered with Meiji in Vietnam, facing a challenging market right from the start. Since a distribution halt in 2012, Meiji had been struggling with negative customer feedback and fierce competition from both domestic and international brands. At that time, our strength lay in a small yet determined and experienced team of fewer than 100 people.
Starting with restoring trust and rebuilding our reputation, we focused on improving our services and tightening supply chain management.
In an uncompromising battle against giants like MeadJohnson, Nestle, and Morinaga, Magicwave adopted a strategy centered on quality and innovation. Together with Meiji, we not only met but greatly surpassed our competitors by investing in technology and product innovation. This remarkable journey taught us invaluable lessons in conquering the Vietnamese market. Magicwave’s growth is attributed to our commitment to integrity and people-centric business strategies. We have cultivated a dedicated and knowledgeable team, each member an expert in their field, from production to marketing and sales. This team continually strives to understand and meet customer needs, building trust and satisfaction.
As a result, Meiji now commands up to 19% of the current Vietnamese market and has become a symbol of quality and innovation. The lessons of patience, overcoming challenges, and strategic alignment have been key to not just surviving but thriving in a fiercely competitive market.
The story of Meiji and Magicwave is a testament to the power of the right strategy and a passionate team, proving that no challenge is too great to overcome. This journey is not only about business success but also how a brand can build and maintain consumer trust, solidifying its position in the Vietnamese market landscape.
